Understanding the habits of eReaders
This upfront user research project was an examination of the North American e-reading market and the use of multiple types of devices (people who switch back and forth between a eReader, smartphone, laptop) to acquire and access eBooks.
Objective: understanding user's reading patterns, needs, behaviors, and interactions with software & hardware
Methods: self-assessments, daily journaling, interviews and observations
Deliverables: user personas, presentation of user research as well as recommendations for further inquiry, UX recommendations to improve the software