Understanding the habits of eReaders

 

This upfront user research project was an examination of the North American e-reading market and the use of multiple types of devices (people who switch back and forth between a eReader, smartphone, laptop) to acquire and access eBooks. 

 

Objective: understanding user's reading patterns, needs, behaviors, and interactions with software & hardware

 

Methods:  self-assessments, daily journaling, interviews and observations

 

Deliverables: user personas, presentation of user research as well as recommendations for further inquiry, UX recommendations to improve the software

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