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Understanding the habits of eReaders


This upfront user research project was an examination of the North American e-reading market and the use of multiple types of devices (people who switch back and forth between a eReader, smartphone, laptop) to acquire and access eBooks. 


Objective: understanding user's reading patterns, needs, behaviors, and interactions with software & hardware


Methods:  self-assessments, daily journaling, interviews and observations


Deliverables: user personas, presentation of user research as well as recommendations for further inquiry, UX recommendations to improve the software



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