Understanding the Habits of eReaders

This upfront user research project was an examination of the North American e-reading market and the use of multiple types of devices (people who switch back and forth between a eReader, smartphone, laptop) to acquire and access eBooks. 

Objective

Understanding user's reading patterns, needs, behaviors, and interactions with software & hardware

Methods

Self-assessments, daily journaling, interviews and observations

Deliverables

User personas, presentation of user research as well as recommendations for further inquiry, UX recommendations to improve the software